Isny Allgäu &
Otl Aicher

The city in black and white and the extraordinary designer. Discover the connection between the town of Isny im Allgäu and Otl Aicher.

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Icons
for Isny

Black and white and (almost) square. Modern and angular. In stark contrast to advertising traditionally employed by German towns and cities.

Aicher created a new visual language in the 70s with these icons, bold symbols that conveyed the liveliness of a small town and left behind a legacy that has remained a part of Isny’s identity to the present day.

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weil ich diese
land­schaft
mit ihren
menschen liebe.”

aichermagazin_logo_black

The aichermagazin will enrich the Kurpark Isny for another year. The temporary exhibition building was erected in 2022 for the anniversary year and now continues to invite you to meet with Aicher and with Rotis, with the town and the original Icons, with residents and with guests. In the exhibition space (accessible at all times), curators Monika Schnell and Renate Breuß present the connection between the designer and the town by means of photographs, anecdotes and digitally accessible audio texts. The ‘aichermagazin’ pavilion is an exhibition space, a place for events, and a starting point to discover Isny. Read on

Isny products are more than just merchandise: in conception, production and design, they reflect Isny’s attributes in the Aicherian sense, and each design makes an individual and specific reference to the town. Featuring the original icons, or a design development, they seek to depict Isny in an authentic and genuine way.

Discover a piece of the town with every product in our online shop.

Isny & Aicher

Isny – a town in black and white. Immerse yourself in the evolution of the design and discover the town today.

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Otl Aicher

Otl Aicher was one of the most influential graphic designers of the 20th century. Get to know the famous designer.

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aichermagazin

The temporary exhibition in the Kurpark invites you to meet the original icons – an Isny depicted in black and white, and their designer, Otl Aicher.

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Isny Shop

Take a piece of Isny ​​home. In the Isny ​​Shop, you will find a variety of products featuring the characteristic design.

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Events

The exhibition in the aichermagazin will again be accompanied by a guided tour and supporting program starting in spring 2023.

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News

As a mirror of how the designer Otl Aicher viewed the city back then, discover your own Isny through activities related to the anniversary. Take a look for yourself.

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Otl Aicher

Otl Aicher was one of the most influential graphic designers of the 20th century. Get to know the famous designer.

Learn more

Isny Shop

Take a piece of Isny ​​home. In the Isny ​​Shop, you will find a variety of products featuring the characteristic design.

Learn more

News

Traces of how the designer Otl Aicher saw the town of Isny back then can still be discovered today. Take a look for yourself.

Learn more