Data Protection

Responsible person

Karin Konrad / Isny Marketing GmbH
Marktplatz 2
88316 Isny
Germany

Authorised Representative: Karin Konrad
Email address: info@isny-marketing.de
Telephone: +49 7562 99990-50

Imprint / Disclaimers

Data Protection Officer

Melanie Kül / Isny Marketing GmbH
Marktplatz 2
88316 Isny
Deutschland

Introduction

With the following data protection declaration we would like to inform you about the types of personal data (hereinafter also referred to as “data“) we process, for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, mobile, as well as within external online presences, such as our social media profiles (hereinafter also referred to collectively as “online offer“). The terms used are not gender specific.

Status: 03/01/2022

Contents

Overview of Processing Operations

The following table summarises the types of data processed and the purposes of their processing, and refers to the data subjects.

Types of Data Processed

  • Stock Data (e.g. names, addresses).
  • Content Data (e.g. entries in online forms).
  • Contact Details (e.g. e-mail, telephone numbers).
  • Meta/Communication Data (e.g. device information, IP addresses).
  • Usage Data (e.g. websites visited, interest in content, access times).
  • Location Data (information on the geographical position of a device or person).
  • Contract Data (e.g. object of contract, duration, customer category).
  • Payment Data (e.g. bank details, invoices, payment history).


Categories of Data Subjects

  • Business and Contractual Partners.
  • Interested Parties.
  • Communication Partner.
  • Customers.
  • Users (e.g. website visitors, users of online services).


Purpose of the Processing

  • Evaluation of creditworthiness and credit rating.
  • Provision of our online offer and user-friendliness.
  • Visitation evaluation.
  • Office and organisational procedures.
  • Cross-Device Tracking (cross-device processing of user data for marketing purposes).
  • Direct Marketing (e.g. by e-mail or by post).
  • Interest-based and behavioural marketing.
  • Contact requests and communication.
  • Conversion measurement (measurement of the effectiveness of marketing measures).
  • Profiling (creating user profiles).
  • Remarketing.
  • Range measurement (e.g. access statistics, recognition of returning visitors).
  • Security measures.
    Tracking (e.g. interest/behavioural profiling, use of cookies).
  • Provision of contractual services and customer service.
  • Manage and respond to requests.
  • Target group formation (determination of target groups relevant for marketing purposes or other output of content).

 

Automatisierte Entscheidungen im Einzelfall

  • Credit information (decision based on a credit assessment).

Relevant legal bases

In the following, we provide the legal basis of the general basic data regulation (GPDR), on the basis of which we process personal data. Please note that in addition to the regulations of the GDPR, national data protection regulations may apply in your or our country of residence and domicile. If, in addition, more specific legal bases are applicable in individual cases, we will inform you of these in the data protection declaration.

  • Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR) – The data subject has given his/her consent to the processing of personal data relating to him/her for one or more specific purposes.
  • Contract Performance and Pre-contractual Enquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR) – Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
  • Legal Obligation (Art. 6 para. 1 sentence 1 lit. c. GDPR) – The processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Legitimate Interests (Art. 6 para. 1 sentence 1 letter f. GDPR) – The processing is necessary in order to protect the legitimate interests of the controller or of a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data.

Security Measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection commensurate with the risk.

Such measures shall include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, disclosure, safeguarding of availability and segregation of data relating to them. Furthermore, we have established procedures to ensure that data subjects‘ rights are exercised, data is deleted, and responses are made to any threats to the data. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and processes in accordance with the principle of data protection, by designing technology and by using data protection-friendly default settings.

SSL encryption (https): To protect your data transmitted via our online offer, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address line of your browser.

Transmission and Disclosure of Personal Data

In the course of our processing of personal data, it may happen that the data is transferred to or disclosed to other bodies, companies, legally independent organisational units or persons. The recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases we observe the legal requirements and in particular conclude appropriate contracts or agreements with the recipients of your data which serve to protect your data.

Data Processing in Third Countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place in the context of the use of services of third parties or the disclosure or transfer of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements.

Subject to express consent or transmission required by contract or by law, we will only process or allow data to be processed in third countries with a recognised level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, where certifications or binding internal data protection regulations exist (Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de

Use of Cookies

Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user’s computer. A cookie is primarily used to store information about a user during or after his visit within an online offer. The stored information may include, for example, the language settings on a website, the login status, a shopping cart or the location where a video was viewed. The term “cookies“ also includes other technologies that perform the same functions as cookies (e.g., when user information is stored using pseudonymous online identifiers, also referred to as “user IDs“)

The following cookie types and functions are distinguished:

  • Temporary Cookies (Session or Session Cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.
  • Permanent Cookies: Permanent cookies remain stored even after closing the browser. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the interests of users used for reach measurement or marketing purposes can be stored in such a cookie.
  • First-Party-Cookies: First-party cookies are set by ourselves.
  • Third-Party-Cookies: Third party cookies are mainly used by advertisers (so-called third parties) to process user information.
  • Necessary (also: essential or absolutely necessary) Cookies: Cookies may be absolutely necessary for the operation of a website (e.g. to store logins or other user entries or for security reasons).
  • Statistical, Marketing and Personalization Cookies: In addition, cookies are generally also used in the context of range measurement and when the interests of a user or his behaviour (e.g. viewing certain content, using functions etc.) on individual web pages are stored in a user profile. Such profiles are used to show users e.g. content that corresponds to their potential interests. This procedure is also known as “tracking“, i.e. following the potential interests of users. If we use cookies or “tracking“ technologies, we will inform you separately in our privacy policy or when you give your consent.

Note on Legal Bases: The legal basis on which we process your personal data using cookies depends on whether we ask you for your consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is the declared consent. Otherwise, the data processed with the aid of cookies will be processed on the basis of our legitimate interests (e.g. in the business operation of our online offer and its improvement) or, if the use of cookies is necessary to fulfil our contractual obligations.

Storage Duration: Unless we provide you with explicit information on the storage duration of permanent cookies (e.g. within the framework of a so-called cookie opt-in), please assume that the storage duration can be up to two years.

General Information on Withdrawal and Opposition (opt-out): Depending on whether the processing is based on consent or legal permission, you may at any time revoke any consent you have given or object to the processing of your data by cookie technologies (collectively referred to as “opt-out“). You can initially declare your objection by means of the settings of your browser, e.g. by deactivating the use of cookies (although this may also restrict the functionality of our online service). An objection to the use of cookies for online marketing purposes can also be declared by means of a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/ . In addition, you can receive further notices of objection in the context of the information on the service providers and cookies used.

Processing of Cookie Data based on Consent: Before we process or allow data to be processed in the context of the use of cookies, we ask users for their consent, which can be revoked at any time. Before the consent has not been given, cookies are used if necessary, which are absolutely necessary for the operation of our online offer.

  • Processed Data Types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Persons Concerned: Users (e.g. website visitors, users of online services).
  • Legal Basis: Consent (Art. 6 para. 1 sentence 1 letter a. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 letter f. GDPR).

Kommerzielle und geschäftliche Leistungen

Wir verarbeiten Daten unserer Vertrags- und Geschäftspartner, z.B. Kunden und Interessenten (zusammenfassend bezeichnet als „Vertragspartner“) im Rahmen von vertraglichen und vergleichbaren Rechtsverhältnissen sowie damit verbundenen Maßnahmen und im Rahmen der Kommunikation mit den Vertragspartnern (oder vorvertraglich), z.B., um Anfragen zu beantworten.

Diese Daten verarbeiten wir zur Erfüllung unserer vertraglichen Pflichten, zur Sicherung unserer Rechte und zu Zwecken der mit diesen Angaben einhergehenden Verwaltungsaufgaben sowie der unternehmerischen Organisation. Die Daten der Vertragspartner geben wir im Rahmen des geltenden Rechts nur insoweit an Dritte weiter, als dies zu den vorgenannten Zwecken oder zur Erfüllung gesetzlicher Pflichten erforderlich ist oder mit Einwilligung der betroffenen Personen erfolgt (z.B. an beteiligte Telekommunikations-, Transport- und sonstige Hilfsdienste sowie Subunternehmer, Banken, Steuer- und Rechtsberater, Zahlungsdienstleister oder Steuerbehörden). Über weitere Verarbeitungsformen, z.B. zu Zwecken des Marketings, werden die Vertragspartner im Rahmen dieser Datenschutzerklärung informiert.

Welche Daten für die vorgenannten Zwecke erforderlich sind, teilen wir den Vertragspartnern vor oder im Rahmen der Datenerhebung, z.B. in Onlineformularen, durch besondere Kennzeichnung (z.B. Farben) bzw. Symbole (z.B. Sternchen o.ä.), oder persönlich mit.

Wir löschen die Daten nach Ablauf gesetzlicher Gewährleistungs- und vergleichbarer Pflichten, d.h., grundsätzlich nach Ablauf von 4 Jahren, es sei denn, dass die Daten in einem Kundenkonto gespeichert werden, z.B., solange sie aus gesetzlichen Gründen der Archivierung aufbewahrt werden müssen (z.B. für Steuerzwecke im Regelfall 10 Jahre). Daten, die uns im Rahmen eines Auftrags durch den Vertragspartner offengelegt wurden, löschen wir entsprechend den Vorgaben des Auftrags, grundsätzlich nach Ende des Auftrags.

Soweit wir zur Erbringung unserer Leistungen Drittanbieter oder Plattformen einsetzen, gelten im Verhältnis zwischen den Nutzern und den Anbietern die Geschäftsbedingungen und Datenschutzhinweise der jeweiligen Drittanbieter oder Plattformen.

Kundenkonto: Vertragspartner können innerhalb unseres Onlineangebotes ein Konto anlegen (z.B. Kunden- bzw. Nutzerkonto, kurz „Kundenkonto“). Falls die Registrierung eines Kundenkontos erforderlich ist, werden Vertragspartner hierauf ebenso hingewiesen wie auf die für die Registrierung erforderlichen Angaben. Die Kundenkonten sind nicht öffentlich und können von Suchmaschinen nicht indexiert werden. Im Rahmen der Registrierung sowie anschließender Anmeldungen und Nutzungen des Kundenkontos speichern wir die IP-Adressen der Kunden nebst den Zugriffszeitpunkten, um die Registrierung nachweisen und etwaigem Missbrauch des Kundenkontos vorbeugen zu können.

Wenn Kunden ihr Kundenkonto gekündigt haben, werden die das Kundenkonto betreffenden Daten gelöscht, vorbehaltlich, deren Aufbewahrung ist aus gesetzlichen Gründen erforderlich. Es obliegt den Kunden, ihre Daten bei erfolgter Kündigung des Kundenkontos zu sichern.

Wirtschaftliche Analysen und Marktforschung: Aus betriebswirtschaftlichen Gründen und um Markttendenzen, Wünsche der Vertragspartner und Nutzer erkennen zu können, analysieren wir die uns vorliegenden Daten zu Geschäftsvorgängen, Verträgen, Anfragen, etc., wobei in die Gruppe der betroffenen Personen Vertragspartner, Interessenten, Kunden, Besucher und Nutzer unseres Onlineangebotes fallen können.

Die Analysen erfolgen zum Zweck betriebswirtschaftlicher Auswertungen, des Marketings und der Marktforschung (z.B. zur Bestimmung von Kundengruppen mit unterschiedlichen Eigenschaften). Dabei können wir, sofern vorhanden, die Profile von registrierten Nutzern samt ihrer Angaben, z.B. zu in Anspruch genommenen Leistungen, berücksichtigen. Die Analysen dienen alleine uns und werden nicht extern offenbart, sofern es sich nicht um anonyme Analysen mit zusammengefassten, also anonymisierten Werten handelt. Ferner nehmen wir Rücksicht auf die Privatsphäre der Nutzer und verarbeiten die Daten zu den Analysezwecken möglichst pseudonym und, sofern machbar, anonym (z.B. als zusammengefasste Daten).

Shop und E-Commerce: Wir verarbeiten die Daten unserer Kunden, um ihnen die Auswahl, den Erwerb, bzw. die Bestellung der gewählten Produkte, Waren sowie verbundener Leistungen, als auch deren Bezahlung und Zustellung, bzw. Ausführung zu ermöglichen. Sofern für die Ausführung einer Bestellung erforderlich, setzen wir Dienstleister, insbesondere Post-, Speditions- und Versandunternehmen ein, um die Lieferung, bzw. Ausführung gegenüber unseren Kunden durchzuführen. Für die Abwicklung der Zahlungsvorgänge nehmen wir die Dienste von Banken und Zahlungsdienstleistern in Anspruch. Die erforderlichen Angaben sind als solche im Rahmen des Bestell- bzw. vergleichbaren Erwerbsvorgangs gekennzeichnet und umfassen die zur Auslieferung, bzw. Zurverfügungstellung und Abrechnung benötigten Angaben sowie Kontaktinformationen, um etwaige Rücksprache halten zu können.

  • Verarbeitete Datenarten: Bestandsdaten (z.B. Namen, Adressen), Zahlungsdaten (z.B. Bankverbindungen, Rechnungen, Zahlungshistorie), Kontaktdaten (z.B. E-Mail, Telefonnummern), Vertragsdaten (z.B. Vertragsgegenstand, Laufzeit, Kundenkategorie), Nutzungsdaten (z.B. besuchte Webseiten, Interesse an Inhalten, Zugriffszeiten), Meta-/Kommunikationsdaten (z.B. Geräte-Informationen, IP-Adressen).
  • Betroffene Personen: Interessenten, Geschäfts- und Vertragspartner, Kunden.
  • Zwecke der Verarbeitung: Erbringung vertragliche Leistungen und Kundenservice, Kontaktanfragen und Kommunikation, Büro- und Organisationsverfahren, Verwaltung und Beantwortung von Anfragen, Sicherheitsmaßnahmen, Besuchsaktionsauswertung, Interessenbasiertes und verhaltensbezogenes Marketing, Profiling (Erstellen von Nutzerprofilen).
  • Rechtsgrundlagen: Vertragserfüllung und vorvertragliche Anfragen (Art. 6 Abs. 1 S. 1 lit. b. DSGVO), Rechtliche Verpflichtung (Art. 6 Abs. 1 S. 1 lit. c. DSGVO), Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f. DSGVO).

Zahlungsdienstleister

Im Rahmen von Vertrags- und sonstigen Rechtsbeziehungen, aufgrund gesetzlicher Pflichten oder sonst auf Grundlage unserer berechtigten Interessen bieten wir den betroffenen Personen effiziente und sichere Zahlungsmöglichkeiten an und setzen hierzu neben Banken und Kreditinstituten weitere Zahlungsdienstleister ein (zusammenfassend „Zahlungsdienstleister“).

Zu den durch die Zahlungsdienstleister verarbeiteten Daten gehören Bestandsdaten, wie z.B. der Name und die Adresse, Bankdaten, wie z.B. Kontonummern oder Kreditkartennummern, Passwörter, TANs und Prüfsummen sowie die Vertrags-, Summen- und empfängerbezogenen Angaben. Die Angaben sind erforderlich, um die Transaktionen durchzuführen. Die eingegebenen Daten werden jedoch nur durch die Zahlungsdienstleister verarbeitet und bei diesen gespeichert. D.h., wir erhalten keine konto- oder kreditkartenbezogenen Informationen, sondern lediglich Informationen mit Bestätigung oder Negativbeauskunftung der Zahlung. Unter Umständen werden die Daten seitens der Zahlungsdienstleister an Wirtschaftsauskunfteien übermittelt. Diese Übermittlung bezweckt die Identitäts- und Bonitätsprüfung. Hierzu verweisen wir auf die AGB und die Datenschutzhinweise der Zahlungsdienstleister.

Für die Zahlungsgeschäfte gelten die Geschäftsbedingungen und die Datenschutzhinweise der jeweiligen Zahlungsdienstleister, welche innerhalb der jeweiligen Webseiten bzw. Transaktionsapplikationen abrufbar sind. Wir verweisen auf diese ebenfalls zwecks weiterer Informationen und Geltendmachung von Widerrufs-, Auskunfts- und anderen Betroffenenrechten.

  • Verarbeitete Datenarten: Bestandsdaten (z.B. Namen, Adressen), Zahlungsdaten (z.B. Bankverbindungen, Rechnungen, Zahlungshistorie), Vertragsdaten (z.B. Vertragsgegenstand, Laufzeit, Kundenkategorie), Nutzungsdaten (z.B. besuchte Webseiten, Interesse an Inhalten, Zugriffszeiten), Meta-/Kommunikationsdaten (z.B. Geräte-Informationen, IP-Adressen).
  • Betroffene Personen: Kunden, Interessenten.
  • Zwecke der Verarbeitung: Erbringung vertragliche Leistungen und Kundenservice.
  • Rechtsgrundlagen: Vertragserfüllung und vorvertragliche Anfragen (Art. 6 Abs. 1 S. 1 lit. b. DSGVO), Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f. DSGVO).


Eingesetzte Dienste und Diensteanbieter:

Braintree. Braintree ist ein Unternehmen von: PayPal (Europe) S.à r.l. et Cie, S.C.A.; 22-24 Boulevard Royal; L-2449 Luxemburg und wickelt Kreditkartenzahlungen ab. Ihre personenbezogenen Daten werden ausschließlich zum Zweck der Abwicklung der Onlinebestellung an Braintree weitergegeben. Die Datenschutzerklärung von Braintree finden Sie unter: https://www.braintreepayments.com/de/legal/braintree-privacy-policy

Provision of the Online Offer and Web Hosting

In order to provide our online services securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online services can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, and security and technical maintenance services.

The data processed within the framework of the provision of the hosting offer may include all data relating to the users of our online offer, which are generated within the framework of use and communication. This regularly includes the IP address, which is necessary to be able to deliver the contents of online offers to browsers, and all entries made within our online offer or from websites.

E-mail Dispatch and Hosting: The web hosting services we use also include the sending, receiving and storage of e-mails. For these purposes, the addresses of the recipients and senders as well as other information concerning the sending of e-mails (e.g. the providers involved) and the contents of the respective e-mails are processed. The aforementioned data may also be processed for the purpose of SPAM detection. Please note that e-mails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted in transit, but (unless an end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore not assume any responsibility for the transmission path of the e-mails between the sender and the reception on our server.

Collection of Access Data and Log Files: We ourselves (or our web hosting provider) collect data on every access to the server (so-called server log files). Server log files may include the address and name of the web pages and files accessed, date and time of access, data volume transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.

The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and to ensure the capacity utilisation of the servers and their stability.

  • Processed Data Types: Content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Persons Concerned: Users (e.g. website visitors, users of online services).
  • Legal Bases: Legitimate interests (Art. 6 para. 1 sentence 1 letter f. GDPR).

Contact

When contacting us (e.g. via contact form, e-mail, telephone or via social media), the data of the inquiring persons will be processed to the extent necessary to answer the contact inquiries and any requested measures.

The answering of contact inquiries within the scope of contractual or pre-contractual relations is carried out in order to fulfil our contractual obligations or to answer (pre)contractual inquiries and otherwise on the bases of the legitimate interest in answering the inquiries.

  • Data Types Processed: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Persons concerned: Contact requests and communication, management and response to requests.
  • Legal Basis: Fulfilment of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Newsletter und elektronische Benachrichtigungen

Wir versenden Newsletter, E-Mails und weitere elektronische Benachrichtigungen (nachfolgend „Newsletter“) nur mit der Einwilligung der Empfänger oder einer gesetzlichen Erlaubnis. Sofern im Rahmen einer Anmeldung zum Newsletter dessen Inhalte konkret umschrieben werden, sind sie für die Einwilligung der Nutzer maßgeblich. Im Übrigen enthalten unsere Newsletter Informationen zu unseren Leistungen und uns.

Um sich zu unseren Newslettern anzumelden, reicht es grundsätzlich aus, wenn Sie Ihre E-Mail-Adresse angeben. Wir können Sie jedoch bitten, einen Namen, zwecks persönlicher Ansprache im Newsletter, oder weitere Angaben, sofern diese für die Zwecke des Newsletters erforderlich sind, zu tätigen.

Double-Opt-In-Verfahren: Die Anmeldung zu unserem Newsletter erfolgt grundsätzlich in einem sogenannte Double-Opt-In-Verfahren. D.h., Sie erhalten nach der Anmeldung eine E-Mail, in der Sie um die Bestätigung Ihrer Anmeldung gebeten werden. Diese Bestätigung ist notwendig, damit sich niemand mit fremden E-Mail-Adressen anmelden kann. Die Anmeldungen zum Newsletter werden protokolliert, um den Anmeldeprozess entsprechend den rechtlichen Anforderungen nachweisen zu können. Hierzu gehört die Speicherung des Anmelde- und des Bestätigungszeitpunkts als auch der IP-Adresse. Ebenso werden die Änderungen Ihrer bei dem Versanddienstleister gespeicherten Daten protokolliert.

Löschung und Einschränkung der Verarbeitung: Wir können die ausgetragenen E-Mail-Adressen bis zu drei Jahren auf Grundlage unserer berechtigten Interessen speichern, bevor wir sie löschen, um eine ehemals gegebene Einwilligung nachweisen zu können. Die Verarbeitung dieser Daten wird auf den Zweck einer möglichen Abwehr von Ansprüchen beschränkt. Ein individueller Löschungsantrag ist jederzeit möglich, sofern zugleich das ehemalige Bestehen einer Einwilligung bestätigt wird. Im Fall von Pflichten zur dauerhaften Beachtung von Widersprüchen behalten wir uns die Speicherung der E-Mail-Adresse alleine zu diesem Zweck in einer Sperrliste (sogenannte „Blacklist“) vor.

Die Protokollierung des Anmeldeverfahrens erfolgt auf Grundlage unserer berechtigten Interessen zu Zwecken des Nachweises seines ordnungsgemäßen Ablaufs. Soweit wir einen Dienstleister mit dem Versand von E-Mails beauftragen, erfolgt dies auf Grundlage unserer berechtigten Interessen an einem effizienten und sicheren Versandsystem.

Hinweise zu Rechtsgrundlagen: Der Versand der Newsletter erfolgt auf Grundlage einer Einwilligung der Empfänger oder, falls eine Einwilligung nicht erforderlich ist, auf Grundlage unserer berechtigten Interessen am Direktmarketing, sofern und soweit diese gesetzlich, z.B. im Fall von Bestandskundenwerbung, erlaubt ist. Soweit wir einen Dienstleister mit dem Versand von E-Mails beauftragen, geschieht dies auf der Grundlage unserer berechtigten Interessen. Das Registrierungsverfahren wird auf der Grundlage unserer berechtigten Interessen aufgezeichnet, um nachzuweisen, dass es in Übereinstimmung mit dem Gesetz durchgeführt wurde.

Inhalte: Informationen zu uns, unseren Leistungen, Aktionen und Angeboten.

Analyse und Erfolgsmessung: Die Newsletter enthalten einen sogenannte „web-beacon“, d.h., eine pixelgroße Datei, die beim Öffnen des Newsletters von unserem Server, bzw., sofern wir einen Versanddienstleister einsetzen, von dessen Server abgerufen wird. Im Rahmen dieses Abrufs werden zunächst technische Informationen, wie Informationen zum Browser und Ihrem System, als auch Ihre IP-Adresse und der Zeitpunkt des Abrufs, erhoben.

Diese Informationen werden zur technischen Verbesserung unseres Newsletters anhand der technischen Daten oder der Zielgruppen und ihres Leseverhaltens auf Basis ihrer Abruforte (die mit Hilfe der IP-Adresse bestimmbar sind) oder der Zugriffszeiten genutzt. Diese Analyse beinhaltet ebenfalls die Feststellung, ob die Newsletter geöffnet werden, wann sie geöffnet werden und welche Links geklickt werden. Diese Informationen können aus technischen Gründen zwar den einzelnen Newsletterempfängern zugeordnet werden. Es ist jedoch weder unser Bestreben noch, sofern eingesetzt, das des Versanddienstleisters, einzelne Nutzer zu beobachten. Die Auswertungen dienen uns vielmehr dazu, die Lesegewohnheiten unserer Nutzer zu erkennen und unsere Inhalte an sie anzupassen oder unterschiedliche Inhalte entsprechend den Interessen unserer Nutzer zu versenden.

Die Auswertung des Newsletters und die Erfolgsmessung erfolgen, vorbehaltlich einer ausdrücklichen Einwilligung der Nutzer, auf Grundlage unserer berechtigten Interessen zu Zwecken des Einsatzes eines nutzerfreundlichen sowie sicheren Newslettersystems, welches sowohl unseren geschäftlichen Interessen dient, als auch den Erwartungen der Nutzer entspricht.

Ein getrennter Widerruf der Erfolgsmessung ist leider nicht möglich, in diesem Fall muss das gesamte Newsletterabonnement gekündigt, bzw. muss ihm widersprochen werden.

  • Verarbeitete Datenarten: Bestandsdaten (z.B. Namen, Adressen), Kontaktdaten (z.B. E-Mail, Telefonnummern), Meta-/Kommunikationsdaten (z.B. Geräte-Informationen, IP-Adressen), Nutzungsdaten (z.B. besuchte Webseiten, Interesse an Inhalten, Zugriffszeiten).
  • Betroffene Personen: Kommunikationspartner.
    Zwecke der Verarbeitung: Direktmarketing (z.B. per E-Mail oder postalisch).
  • Rechtsgrundlagen: Einwilligung (Art. 6 Abs. 1 S. 1 lit. a. DSGVO), Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f. DSGVO).
  • Widerspruchsmöglichkeit (Opt-Out): Sie können den Empfang unseres Newsletters jederzeit kündigen, d.h. Ihre Einwilligungen widerrufen, bzw. dem weiteren Empfang widersprechen. Einen Link zur Kündigung des Newsletters finden Sie entweder am Ende eines jeden Newsletters oder können sonst eine der oben angegebenen Kontaktmöglichkeiten, vorzugswürdig E-Mail, hierzu nutzen.


Eingesetzte Dienste und Diensteanbieter:

CleverReach: E-Mail-Marketing-Plattform; Dienstanbieter: CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Deutschland; Website: https://www.cleverreach.com/de; Datenschutzerklärung: https://www.cleverreach.com/de/datenschutz/.

Web Analysis, Monitoring and Optimization

Web analysis (also known as “reach measurement“) is used to evaluate the streams of visitors to our online offering and may include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of the range analysis we can, for example, identify at what time our online offer or its functions or contents are most frequently used or invite reuse. We can also understand which areas require optimization.

In addition to web analysis, we can also use test procedures, e.g. to test and optimise different versions of our online offer or its components.
For these purposes, so-called user profiles can be created and stored in a file (so-called “cookie“) or similar procedures with the same purpose can be used. This information may include, for example, content viewed, web pages visited and elements used on those pages, and technical details such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this data may also be processed, depending on the provider.

The IP addresses of users are also stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect the users. In general, the data stored in the context of web analysis, A/B testing and optimization are not clear user data (such as e-mail addresses or names), but pseudonyms. This means that we as well as the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

Notes on Legal Bases: If we ask the users for their consent to the use of the third party providers, the legal basis for the processing of data is the consent. Otherwise, the users‘ data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Processed Data Types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Persons Concerned: Users (e.g. website visitors, users of online services).
  • Purpose of the Processing: Range measurement (e.g. access statistics, recognition of returning visitors), tracking (e.g. interest/behaviour-related profiling, use of cookies), visitor action evaluation, profiling (creation of user profiles).
  • Security Measures: IP-Masking (pseudonymization of the IP address).
  • Legal Basis: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Online Marketing

We process personal data for online marketing purposes, which may include, in particular, the marketing of advertising space or the display of advertising and other content (collectively referred to as “Content“) based on the potential interests of users and the measurement of its effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called „cookie“) or similar procedures are used, by means of which the user data relevant to the presentation of the aforementioned contents are stored. This information may include, for example, the content viewed, web pages visited, online networks used, but also communication partners and technical details such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this data may also be processed.

The IP addresses of users are also stored. However, we use available IP masking procedures (i.e., pseudonymization by shortening the IP address) to protect the users. In general, no clear user data (such as e-mail addresses or names) are stored in the context of the online marketing process, but pseudonyms. This means that we as well as the providers of the online marketing procedures do not know the actual identity of the users, but only the information stored in their profiles.

As a rule, the information in the profiles is stored in the cookies or by means of similar procedures. These cookies can later be read out and analysed for the purpose of presenting content on other websites that use the same online marketing procedure, and can also be supplemented with additional data and stored on the server of the online marketing procedure provider.

As an exception, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing procedure we use and the network links the user profiles with the aforementioned data. Please note that users can make additional agreements with the providers, e.g. by giving their consent during registration.

As a matter of principle, we only obtain access to summarised information on the success of our advertisements. However, in the context of so-called conversion measurements, we can check which of our online marketing procedures have led to a so-called conversion, i.e., for example, to the conclusion of a contract with us. The conversion measurement is used solely to analyse the success of our marketing measures.

Unless otherwise stated, we ask you to assume that cookies used are stored for a period of two years.

Notes on Legal Bases: If we ask the users for their consent to the use of the third party providers, the legal basis for the processing of data is the consent. Otherwise, the users‘ data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Facebook Pixels:  Facebook Pixel enables Facebook to determine the visitors of our online offer as a target group for the presentation of ads (so-called “Facebook ads“). Accordingly, we use Facebook Pixel to display Facebook Ads placed by us only to those users on Facebook and within the services of partners cooperating with Facebook (so-called “Audience Network“ https://www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online offering or who exhibit certain characteristics (e.g. interest in certain topics or products that can be seen from the websites visited) that we transmit to Facebook (so-called “Custom Audiences“). With the help of Facebook Pixel, we also want to ensure that our Facebook Ads correspond to the potential interest of the users and do not appear annoying. Facebook Pixel also enables us to track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad (so-called „conversion measurement“).

• Data Types Processed: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), location data (information on the geographical position of a device or person).

• Persons Concerned: Users (e.g. website visitors, users of online services), interested parties.

• Purpose of the Processing: Tracking (e.g. interest/behavioural profiling, use of cookies), remarketing, visitor action evaluation, interest-based and behaviour-based marketing, profiling (creation of user profiles), conversion measurement (measurement of the effectiveness of marketing measures), reach measurement (e.g. access statistics, recognition of returning visitors), target group formation (determination of target groups relevant for marketing purposes or other output of content), cross-device tracking (cross-device processing of user data for marketing purposes)

  • Security Measures: IP-Masking (pseudonymization of the IP address).
  • Legal Basis: Consent (Art. 6 para. 1 sentence 1 letter a. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 letter f. GDPR).
  • Possibility of Opposition (Opt-out): We refer to the data protection notices of the respective providers and the possibilities of objection (so-called “opt-out“) indicated for the providers. If no explicit opt-out option has been specified, it is possible to switch off cookies in the settings of your browser. However, this may restrict the functions of our online offer. We therefore recommend the following additional opt-out options, which are offered in summary form for the respective areas:

Used Services and Service Providers:

  • Google Analytics: Online marketing and web analytics; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy policy: https://policies.google.com/privacy; Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertising: https://adssettings.google.com/authenticated.
  • Google Ads and Conversion Measurement: We use the online marketing process “Google Ads“ to place ads on the Google advertising network (e.g., in search results, in videos, on web pages, etc.) to be displayed to users who have a presumed interest in the ads. We also measure the conversion of the ads. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page with a so-called „conversion tracking tag“. We do not receive any information that can be used to identify users. Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Privacy policy: https://policies.google.com/privacy.
  • Google Ad Manager: We use the “Google Marketing Platform“ (and services such as “Google Ad Manager“) to place ads on the Google advertising network (e.g., in search results, in videos, on web pages, etc.). The Google Marketing Platform is characterised by the fact that ads are displayed in real time based on the presumed interests of users. This allows us to better target ads for and within our online offering to show users only ads that potentially match their interests. For example, if a user is shown ads for products that he or she has been interested in on other websites, this is called „remarketing“. Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Privacy policy: https://policies.google.com/privacy.
  • Facebook-Pixel: Service provider: https://www.facebook.com, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland, Parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy policy: https://www.facebook.com/about/privacy; Opt-Out: https://www.facebook.com/settings?tab=ads

Presence in Social Networks (Social Media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

Please note that user data may be processed outside the European Union. This can result in risks for the users, because the enforcement of the users‘ rights could be made more difficult.

Furthermore, user data within social networks are usually processed for market research and advertising purposes. Thus, for example, user profiles can be created on the basis of user behaviour and the resulting interests of the users. The user profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users‘ computers, in which the usage behaviour and interests of the users are stored. Furthermore, data may also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the possibilities of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

Also in the case of requests for information and the assertion of data subject rights, we point out that these can be most effectively asserted with the providers. Only the providers have access to the data of the users in each case and can directly take appropriate measures and provide information. Should you nevertheless require assistance, you can contact us.

  • Data Types Processed: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Persons Concerned: Users (e.g. website visitors, users of online services).
  • Purpose of the Processing: Contact requests and communication, tracking (e.g. interest/behavioural profiling, use of cookies), remarketing, reach measurement (e.g. access statistics, recognition of returning visitors).
  • Legal Basis: Legitimate interests (Art. 6 para. 1 sentence 1 letter f. GDPR).

Plugins and Embedded Functions and Content

We include in our online offer functional and content elements that are obtained from the servers of their respective providers (hereinafter referred to as „third party providers“). These can be, for example, graphics, videos or social media buttons and contributions (hereinafter referred to uniformly as “content“).

The integration always presupposes that the third party providers of these contents process the IP address of the users, as without the IP address they would not be able to send the contents to their browsers. The IP address is therefore required for the display of these contents or functions. We make every effort to use only such content whose respective providers use the IP address only to deliver the content. Third party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons“) for statistical or marketing purposes. The “pixel tags“ can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain technical information about the browser and operating system, the websites to be linked, the time of visit and other details about the use of our online offer, as well as being linked to such information from other sources.

Notes on Legal Bases: If we ask the users for their consent to the use of the third party providers, the legal basis for the processing of data is the consent. Otherwise, the users‘ data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Data Types Processed: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), location data (information on the geographical position of a device or person), content data (e.g. entries in online forms), inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers).
  • Persons Concerned: Users (e.g. website visitors, users of online services), communication partners.
  • Purpose of the Processing: Provision of our online services and user-friendliness, provision of contractual services and customer service, contact requests and communication, tracking (e.g. interest/behavioural profiling, use of cookies), interest-based and behavioural marketing, profiling (creation of user profiles), security measures, administration and response to requests.
  • Legal Basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR), consent (Art. 6 para. 1 sentence 1 lit. a. GDPR), performance of the contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR).

Used Services and Service Providers:

  • Google Fonts: We integrate the fonts (“Google Fonts“) of the provider Google, whereby the data of the users are used solely for the purpose of displaying the fonts in the browser of the users. The integration is based on our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform presentation and taking into account possible licensing restrictions for their integration. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://fonts.google.com/; Privacy policy: https://policies.google.com/privacy.
  • ReCaptcha: We include the function “ReCaptcha“ for the detection of bots, e.g. when entering data into online forms. The behavioral data of the users (e.g. mouse movements or queries) are evaluated to be able to distinguish people from bots. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://www.google.com/recaptcha/; Privacy policy: https://policies.google.com/privacy; Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertising: https://adssettings.google.com/authenticated.

Deletion of Data

The data processed by us will be deleted in accordance with the legal requirements as soon as their consent permitted for processing is revoked or other permissions cease to apply (e.g. if the purpose for which the data were processed ceases to apply or if they are not necessary for the purpose).

Unless the data are deleted because they are required for other and legally permissible purposes, their processing is limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for reasons of commercial or tax law or that must be stored for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person.

Further information on the deletion of personal data can also be provided in the individual data protection notes of this data protection declaration.

Amendment and Update of the Privacy Policy

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes make it necessary for you to take action to cooperate (e.g. to give your consent) or to receive other individual notification.

If we provide addresses and contact information of companies and organisations in this privacy policy, please note that the addresses may change over time and please check the information before contacting us.

Rights of Data Subjects

As data subjects, you are entitled to various rights under the GDPR, which result in particular from Art. 15 to 21 GDPR:

  • Right of objection: You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data relating to you which is carried out pursuant to Art. 6 (1) (e) or (f) DPA; this also applies to profiling based on these provisions. If the personal data concerning you are processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing, including profiling, insofar as it is linked to such direct marketing.
  • Right of Withdrawal of Consent: You have the right to revoke your consent at any time.
  • Right of Access to Information: You have the right to obtain confirmation as to whether or not data in question is being processed and to obtain information on such data, as well as further information and a copy of the data in accordance with legal requirements.
  • Right of Rectification: In accordance with the law, you have the right to request the completion of the data concerning you or the correction of incorrect data concerning you.
  • Right of Cancellation and Limitation of Processing: In accordance with the statutory provisions, you have the right to demand that data concerning you be deleted immediately, or alternatively, in accordance with the statutory provisions, to demand that the processing of the data be restricted.
  • Right to Data Transferability: You have the right, in accordance with legal requirements, to receive data concerning you that you have provided to us in a structured, common and machine-readable format or to request that it be transferred to another responsible party.
  • Complaint to the Supervisory Authority: You also have the right, in accordance with the statutory provisions, to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of suspected infringement, if you believe that the processing of personal data concerning you is in breach of the GDPR.

Definitions of Terms

This section provides an overview of the terms used in this privacy policy. Many of the terms are taken from the law and are defined above all in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to help you understand them. The terms are sorted alphabetically.

  • Conversion Tracking: “Conversion Tracking“ means a procedure to determine the effectiveness of marketing activities. For this purpose, a cookie is usually stored on the user’s devices within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, we can use this to track whether the ads we have placed on other websites have been successful).
  • Cross-Device Tracking: Cross-device tracking is a form of tracking in which the behavioral and interest information of users is recorded across devices in so-called profiles by assigning users an online identifier. This allows the user information to be analyzed for marketing purposes, regardless of the browser or device used (e.g. mobile phones or desktop computers). With most providers, the online identification is not linked to clear data, such as names, postal or e-mail addresses.
  • IP-Masking: IP masking is a method of deleting the last octet, i.e. the last two numbers of an IP address, so that the IP address can no longer be used to uniquely identify a person. IP masking is therefore a means of pseudonymising processing methods, especially in online marketing.
  • Interest Based and Behavioural Marketing: One speaks of interest-based and/or behavioral marketing when the potential interests of users in advertisements and other content are predetermined as precisely as possible. This is done on the basis of information about their previous behaviour (e.g. visiting and staying on certain websites, buying behaviour or interaction with other users), which is stored in a so-called profile. As a rule, cookies are used for these purposes.
  • Conversion Measurement: Conversion measurement is a method to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the users‘ devices within the websites on which the marketing measures take place and then retrieved again on the target website. For example, this enables us to track whether the ads we have placed on other websites have been successful.
  • Personal Data: “personal data“ shall mean any information relating to an identified or identifiable natural person (hereinafter referred to as „data subject“); an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Profiling: Profiling is any automated processing of personal data that consists of using personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include information on age, gender, location and movement data, interaction with websites and their content, shopping behaviour, social interactions with other people) (e.g. interests in certain content or products, click behaviour on a website or location). Cookies and web beacons are often used for profiling purposes.
  • Range Measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and can include the behaviour or interests of visitors in certain information, such as the content of websites. With the help of reach analysis, website owners can, for example, identify at what time visitors visit their website and what content they are interested in. This enables them to better adapt the contents of the website to the needs of their visitors. Pseudonymous cookies and web beacons are often used for the purpose of range analysis in order to recognise returning visitors and thus obtain more precise analyses of the use of an online offering.
  • Remarketing: One speaks of „remarketing“ or „retargeting“, for example, when it is noted for advertising purposes which products a user was interested in on a website in order to remind the user of these products on other websites, e.g. in advertisements.
  • Location Data: Location data is created when a mobile device (or another device with the technical requirements for a location determination) connects to a radio cell, a WIFI or similar technical means and functions of location determination. Location data serve to indicate the geographically determinable position of the earth at which the respective device is located. Location data can be used, for example, to display map functions or other information dependent on a location.
  • Tracking: Location data is created when a mobile device (or another device with the technical requirements for a location determination) connects to a radio cell, a WIFI or similar technical means and functions of location determination. As a rule, behavioral and interest information regarding the online offers used is stored in cookies or on servers of the providers of the tracking technologies (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to match their interests.
  • Responsible Person: “Responsible person“ shall mean the natural or legal person, public authority, agency or any other body which alone or jointly with others determines the purposes and means of the processing of personal data.
  • Processing: “Processing“ means any operation or set of operations which is performed upon personal data, whether or not by automatic means. The term is broad and covers virtually all handling of data, whether it be collection, analysis, storage, transmission or deletion.
  • Target Group Formation: One speaks of target group formation (or “custom audiences“) when target groups are determined for advertising purposes, e.g. insertion of advertisements. For example, based on a user’s interest in certain products or topics on the Internet, it can be concluded that this user is interested in advertisements for similar products or the online shop where he/she viewed the products. “Lookalike Audiences“ (or similar target groups) are, in turn, when the content deemed suitable is displayed to users whose profiles or interests presumably correspond to the users for whom the profiles were created. Cookies and web beacons are generally used to create custom audiences and lookalike audiences.
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